Google's guide to building a data-driven culture

Building a culture where data reigns involves people, process, and technology. It’s a journey that starts with understanding why a data culture matters, then continues down the road to folding data-driven decision making into 
all of the business’s teams and initiatives. 

Organizations today are faced with opportunities and risks, and need to make the best decisions possible. Implementing a data culture can help organizations become more agile, responsive to customer needs, and open to 
innovation. In this whitepaper, you’ll find out what to consider as you move your business toward a data-driven culture, and explore these four key topics within data culture:

• Operating with trust
• Democratizing insights
• Increasing business agility
• Applying intelligence

Explore how other organizations have moved toward their own data cultures, and see how you can incorporate those 
insights into your own business.