The Total Economic Impact™ of Looker

Forrester Consulting conducted a Google-commissioned Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) organizations may realize by deploying Looker.

For the purpose of the study, Forrester interviewed six Looker customers to provide a framework for evaluating the potential financial impact of Looker on their organizations. Prior to using Looker, Forrester found customers struggled with high technical burdens on data teams, security issues related to provisioning data to external parties, and data chaos stemming from a lack of common language and trust in their data tools. These challenges impacted efficiency as well as the business value organizations could create from their data.

After switching to Looker, customers report:

- Reduced reliance on BI teams for analytics by 99%

- Increased average sale value by 26% and reduced churn by 7%

- Boosted productivity, decision-making, innovation, and more.

"We’ve experienced revenue growth of tens of millions of dollars with Looker."
- Director of enterprise data, telecom