How we launched a Loom brand campaign in record time (with Loom)
When Atlassian teams set out to launch a brand awareness campaign for Loom, they didn’t just promote async video, they lived it. By using Loom pre-watches to kick off projects faster, sharing meeting recaps to keep momentum strong, and giving async feedback instead of waiting for live reviews, the teams cut campaign timelines from a full quarter down to just 39 days.
The result? Faster alignment, clearer communication, and a campaign built with the same efficiency and transparency that Loom enables for teams everywhere.
