The Ultimate Data Streaming Guide: Digital Native Edition

Built for technology companies born in the cloud, this guide explores how digital-native businesses use data streaming to power real-time products, intelligent automation, and continuous innovation. Written by Confluent Field CTO Kai Waehner, it covers event-driven architecture fundamentals, the business value of data streaming, and five industry scenarios most relevant to tech companies — including platforms and mobile apps, observability, digital marketplaces, community platforms, and product telemetry.

Real-life case studies from Character.AI, Wix, and Grafana Labs show how leading digital natives have implemented Confluent to achieve scalability, cost efficiency, and real-time intelligence at global scale. A guest chapter by Evi Schneider explores how to build a data streaming community within an organization.

Whether your audience is evaluating data streaming for the first time or scaling an existing platform, this guide provides the frameworks, architecture patterns, and industry benchmarks to move forward with confidence.