Unlocking data’s potential: The key to connected marketing and connected customer experiences
For many organizations, putting the data they collect from consumers to work for a personalized, rewarding experience remains a challenge. CRM systems are fine, but many don’t go far enough. For a true multi-dimensional customer profile, data from all systems must be included: finance, help desk, returns, purchase history, And that’s a challenge. In this webcast from Oracle and TCS, featuring IDC, you’ll learn the latest market trends shaping the systems that enable a personalized customer experience, and some of the innovative steps IT leaders can take to establish a roadmap to better personal experiences.
